Self-Care Saturday Campaign
Overview
Ghost Note Agency worked with Nike and STARS CGI to conceive, design, and produce Self-Care Saturday — a two-day virtual experience created to engage and connect young women and gender non-conforming youth from inner NYC with resources that support their mental and physical fitness journeys.
The full virtual experience incorporated dynamic web design, video content, custom creative/illustration, and the gifting of campaign-branded products. As a copywriter on this project, I conceived and created the copy for the 2021 Self-Care Saturday event collateral, including website and email copy, physical invites, gift collateral, host scripts, and social media copy.
Out of the 700 young people invited to the virtual event, the website saw 610 users during its two-days live.
Project Roles:
Creative Ideation
Copywriting
Analytics
Scriptwriting for Self-Care Saturday host and social media influencer, Chloe Vero.
Make It Stick
As part of this project, I crafted a set of culturally-relevant and inspirational phrases to be printed as stickers that were sent to registrants prior to the event.
As part of this project, I crafted a set of culturally-relevant and inspirational phrases to be printed as stickers that were sent to registrants prior to the event.