Happy Hues Website and Brand Packaging
Happy Hues
Overview
Millennial parents strive to raise emotionally and physically healthy children, but this can be challenging in a world filled with harmful products and outdated narratives perpetuated by large corporations. The Happy Hues brand is addressing this by creating high-quality potty training products that are free from toxins, and culturally affirming and inclusive. By offering training pants that reflect diverse characters, Happy Hues helps children see themselves positively during crucial developmental stages.
I contracted with the iconic Culture Brands agency prior to the launch of Happy Hues to craft web and product packaging copy. I met with the company’s founder and CEO to understand the passion, purpose and target audience behind the Happy Hues brand, and used this information to help write content that would resonate with and excite mindful parents of all backgrounds.
Project Roles:
Copywriting and copyediting
